The most cost-effective and successful means of building your business and attracting customers is through public relations, and in particular getting media coverage.
The reason that PR works is that it provides third-person credibility not obtainable through paid advertising. In fact, it is said to have 10 times the impact of traditional, paid advertising, placing you above your competitors as the "top of mind" choice for customers, investors and business partners.
There are a number of ways…
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Posted on March 25, 2009 at 11:18am — 2 Comments